Global Digital Media & Commerce: UNILEVER

Worked within Unilever’s Global Digital Media and Commerce team, contributing to strategic content development and digital brand presence. Created content for Unilever Careers, helping to shape the company’s global employer brand. Played a key role in revamping the TRESemmé UK and Nexxus USA websites, ensuring alignment with brand identity and user experience goals. Supported early-stage development for TRESemmé Pakistan, before the project was discontinued. Collaborated with cross-functional teams and platforms including Creative X, Frontify, and led contributions to innovative campaigns like Dove D Well, Dove Dynamite, the Digital Twin Project, and Beauty Tech, driving digital excellence and creative innovation across global markets.