PORTFOLIO
Hi, I’m Gitika! A storyteller, strategist, and student of life.
Welcome to my digital space. Here, you’ll find my journey through the worlds of marketing, media, and digital innovation, along with snapshots of who I am beyond my portfolio.
Over the past few years, I’ve worn many hats: President, Creative Lead, Poet, Project Manager, Cultural Curator, Outreach Manager, Trip Leader, and now a Founder, and each experience has shaped me into the multi-passionate person I am today. Whether it's launching social impact projects, running large-scale events, creating content for global brands like Unilever, or building student communities from the ground up, I bring energy, empathy, and intention to everything I do.
This site is more than a showcase of my work- it's a reflection of my interests, hobbies, and the things that inspire me daily: travel, art, storytelling, poetry, culture, and community. It’s a space where passion meets purpose, and where every project is a step toward impact.
Thanks for stopping by-take a look around, explore my journey, and let’s connect.
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Skills
Tool Proficiency
I specialize in Digital Marketing and Social Media Management, with strong expertise in SEO, website optimization, and performance-driven content strategy. I am proficient in analytics and brand management tools including Google Analytics, Frontify, and CreativeX, enabling data-informed decision-making and consistent brand execution.
My experience includes working with collaboration and workflow tools such as Trello, Microsoft Teams, and the wider Microsoft 365 Suite including SharePoint for document management, internal communications, and streamlined team collaboration. I am also confident using CRM platforms like MSL to support event planning, audience engagement, and relationship management.
I excel in content creation for platforms such as Instagram and TikTok, alongside project management and a range of writing disciplines including content writing, copywriting, and ghostwriting. Additionally, I am skilled in website and publishing platforms including WordPress, Wix, and Substack, ensuring seamless digital presence management from strategy to execution.
Skills
Soft Skills
Soft skills are essential for personal and professional success. Leadership and team building effective collaboration, while communication ensures clear and concise exchanges. Creativity and innovation drive fresh ideas, and adaptability allows individuals to respond to changing circumstances. Problem-solving and strategic thinking enable effective decision-making, while time management helps prioritize tasks efficiently. Empathy and cultural awareness enhance interpersonal relationships, and conflict resolution skills promote harmony in teams. Finally, attention to detail ensures quality in all tasks undertaken.
IMAGINE
WINGS TO YOUR THOUGHTS
Imagine: Wings to Your Thoughts is a heartfelt collection of 21 poems that gently walk you through the emotions of love, the journey of life, and the power of dreams. Self-published at the age of 16, this book is my personal flight into creative expression. As an avgeek, I’ve always believed that someone who loves flying can never be afraid of falling — and that’s the spirit behind this book, and this site: iintotheskies.
Working with Gitika has been an absolute bliss! As a marketeer, being able to communicate your thoughts through another content writer is often very difficult but with the first principle thinking that Gitika brings to the table - it was a cakewalk! As a plus, she’s also on time with her deliverables.
Sukreet Madhok, Questt
